Events

The Luck Reunion: A family affair

by

The Luck Reunion: A family affair

During Austin’s biggest week in music, beyond the hustle of downtown lies the beloved Luck Reunion. The Luck Reunion takes place on Willie Nelson’s historic “Luck, TX” property and celebrates the evolution of American roots music. Music legends who have forged their own creative paths without compromise share the spotlight with the up-and-coming artists following in their footsteps.

As Willie Nelson’s “Luck” has become a gathering place for artists, it’s become a family affair—to play poker, pick, and trade stories—fostering the Luck Reunion’s goal of bringing artists together, along with some of their most dedicated fans, for collaborative and memorable moments.

Southwest Airlines officially joined the family in 2017 as the presenting sponsor, further demonstrating the airline’s commitment to propel Artists On The Rise and support them along their journey.

Over the years, Southwest has found a special place at the festival, offering attendees a unique experience each year. Most recently, the Southwest Concierge welcomed attendees to the Festival, providing helpful information and a spot for guests to grab a coveted Luck Reunion bandana. As festival goers enjoyed Luck, they could visit the Southwest and Rethreaded General Store, which showcased the partnership between the airline and the organization dedicated to creating choice for survivors of human trafficking. Southwest gifted attendees with coasters that Rethreaded employees made from aircraft seat leather.

Southwest has also spent time with a number of Luck’s artists during the Southwest Porch Sessions, which offered a glimpse into their journeys and what we have to look forward to from these amazing Artists on the Rise.

Watch the video of Luck Reunion 2024

Rethreaded at Luck

Watch the video of Luck Reunion

Back to Southwest Music Scene

Bringing “Perfect Color” To The MAX_

by

Southwest® is committed to delivering low fares and an outstanding Customer Experience. That philosophy continues with the launch of the new Boeing 737 MAX 8 aircraft into our fleet. With the introduction of the MAX 8, Southwest also celebrates the addition of music onboard the new aircraft and at select airports across the country. These exciting Customer Experience milestones will continue as we accept delivery of more than 25 MAX 8 aircraft over the next two years.

Adding the MAX 8 to the Southwest fleet also allows us to introduce a new music-infused Customer Experience onboard flights serviced by MAX 8 aircraft. We’ve curated custom onboard playlists that will run during boarding and deplaning to connect our Southwest sound with our Customers. These mood-based playlists feature a variety of genres and artists, with one playlist specific to featuring Southwest’s Artists on the Rise.

To celebrate Southwest’s first revenue flights operated by the MAX 8, the band SafetySuit—whose song “Perfect Color” is also featured within the onboard playlist—performed a Live at 35® concert onboard a flight full of surprised Customers. Stay tuned here on Southwest.fm to watch the video of their inflight performance. In the meantime, check out their lyric video to their new hit single.

Watch now

With the introduction of the MAX 8 aircraft into the Southwest fleet, we’re celebrating our new music capabilities, infusing them into the Customer Experience, and inspiring the soundtrack to your life’s journey.

Live In The Vineyard Sweepstakes

by

At Southwest Airlines®, we love to provide unique experiences for our Customers—whether at the airport, on our aircraft, or in one of the communities that we serve. We’re the Official Airline of Live In The Vineyard, an intimate, three-day festival in Napa Valley that pairs together food, wine, and some of today’s biggest names in music, and we’re sending a lucky winner to attend.

Live In The Vineyard is an exclusive event, so tickets to attend cannot be purchased. Enter here for your chance to win tickets to attend this once-in-a-lifetime opportunity to see great live music in private settings across the Napa Valley.

This year’s event will take place November 2-5, 2017, and consists of a series of private and exclusive winner-only acoustic concerts from some of today’s hottest pop superstars and emerging artists. These concerts take place at intimate winery settings and at the Uptown Theatre in Napa Valley. Performing artists include Leann Rimes, Ocean Park Standoff, David Shaw and Zack Feinberg of The Revivalists, Joseph, Magic Giant, and more.

Prize package includes:

  • Round trip air travel for winner and one (1) guest to/from Sacramento (SMF), San Francisco (SFO), or Oakland (OAK)
  • Three-night stay at the Westin Verasa Napa
  • Two VIP tickets to Live In The Vineyard events (November 2-5, 2017)
  • Private wine tasting and intimate acoustical performance hosted by Sutter Home Wines, the official sponsor of Live In The Vineyard
  • Two tickets to Live In The Vineyard concerts at the Uptown Theatre in Napa Valley
  • Transportation to/from all VIP events from the Westin™ Verasa Napa

NO PURCHASE NECESSARY TO ENTER OR WIN.  A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING.  Void where prohibited. Open to legal residents of the 48 contiguous United States and the District of Columbia, excluding Rhode Island, age 21 or older with valid email account at time of entry.  Limit one entry per person.  All fields must be completed.  Approximate retail value of prize: $3,000.  For complete details and how to enter, see Official Rules. By submitting this entry, you agree to the Official Rules.  By entering, information collected will be used in accordance with Sponsor’s Privacy Policy.  Sponsor:  Southwest Airlines Co., 2702 Love Field Drive, Dallas, Texas 75235.  Enter by October 13, 2017 at 11:59 p.m. CT.