Southwest® is committed to delivering low fares and an outstanding Customer Experience. That philosophy continues with the launch of the new Boeing 737 MAX 8 aircraft into our fleet. With the introduction of the MAX 8, Southwest also celebrates the addition of music onboard the new aircraft and at select airports across the country. These exciting Customer Experience milestones will continue as we accept delivery of more than 25 MAX 8 aircraft over the next two years.
Adding the MAX 8 to the Southwest fleet also allows us to introduce a new music-infused Customer Experience onboard flights serviced by MAX 8 aircraft. We’ve curated custom onboard playlists that will run during boarding and deplaning to connect our Southwest sound with our Customers. These mood-based playlists feature a variety of genres and artists, with one playlist specific to featuring Southwest’s Artists on the Rise.
To celebrate Southwest’s first revenue flights operated by the MAX 8, the band SafetySuit—whose song “Perfect Color” is also featured within the onboard playlist—performed a Live at 35® concert onboard a flight full of surprised Customers. Stay tuned here on Southwest.fm to watch the video of their inflight performance. In the meantime, check out their lyric video to their new hit single.
With the introduction of the MAX 8 aircraft into the Southwest fleet, we’re celebrating our new music capabilities, infusing them into the Customer Experience, and inspiring the soundtrack to your life’s journey.