By Michelle Agnew
During Austin’s biggest week in music, beyond the hustle of downtown lies the beloved Luck Reunion. The Luck Reunion takes place on Willie Nelson’s historic “Luck, TX” property and celebrates the evolution of American roots music. Music legends who have forged their own creative paths without compromise share the spotlight with the up-and-coming artists following in their footsteps.
As Willie Nelson’s “Luck” has become a gathering place for artists, it’s become a family affair—to play poker, pick, and trade stories—fostering the Luck Reunion’s goal of bringing artists together, along with some of their most dedicated fans, for collaborative and memorable moments.
This year, Southwest Airlines officially joined the family as the presenting sponsor, further demonstrating the airline’s commitment to propel Artists on the Rise and support them along their journey.
Southwest introduced Luck attendees to the festival’s first-ever Southwest Porch and Luck Tannery, a custom leather shop positioned across the main stage where guests and artists gathered to take in the day’s performances while enjoying a distinctly Southwest experience on the ground.
Southwest also spent time with a number of Luck’s artists during the Southwest Porch Sessions, which offered a glimpse into their journeys and what we have to look forward to from these amazing Artists on the Rise.