In October, BMI (Broadcast Music, Inc.) celebrated its annual Howdy Texas party. Guests congregated at the YETI Flagship store for a fun evening of food, refreshments, and music by BMI singer/songwriter Caroline Rose and DJ Johnathan Terrell. The highly anticipated party was made possible with the help of sponsors Southwest Airlines, Austin Eastciders, Austin Music Movement, George Dickel Tennessee Whisky, Taco Deli, Topo Chico, and YETI.