The second-annual Southwest: On The Rise To Luck program upped the ante in 2019 with a three-date On The Rise to Luck Live Tour featuring live shows at all three of The Rustic’s locations –Dallas, San Antonio and Houston.
Luck Reunion, presented by Southwest Airlines, selected three artists, Katie Pruitt, Madison Cunningham, and Cha Wa, to participate in the tour through Texas as they vied for a spot to play on Luck’s World Headquarters Stage with help from fan voting on Southwest.fm.
Not familiar with the infamous Luck Reunion? You should be. It’s a rogue cultural collective headquartered at Willie Nelson’s storied private property, “Luck, TX.” The mission of this event is to continue the American Roots narrative by gathering artists and brands who are contributing to creative culture on their own terms. The Southwest: On The Rise To Luck program has shined the Luck spotlight on unparalleled emerging artists, like Devon Gilfillian and Thomas Csorba.
In addition to performing at The Rustic, one artist, Katie Pruitt, was granted a coveted slot and the once-in-a-lifetime opportunity to perform on the main World Headquarters Stage.