Whether it’s great food with delicious beverages or people with their loved ones, Coca-Cola and Southwest are all about bringing things together.
In San Jose, the brands partnered together to launch an exciting program that brought San Jose locals together over a shared love of food and music.
Eats & Beats San Jose launched as a microsite that featured profile videos of three local chefs and three local bands and asked the San Jose community to vote for their favorite contestant from each category. After two weeks of voting, Vudajé and Chef Jeff Fitzgerald were named the winners! The winning pair joined forces to help Southwest and Coca-Cola throw a dinner party unlike any other in celebration of two of the most beloved aspects of San Jose’s diverse culture.
The exclusive event took place at Black Sheep Brasserie in San Jose’s Willow Glen neighborhood. The guests, including San Jose Rapid Rewards® Credit Cardmembers, lucky microsite sweepstakes winners, and local social media influencers, were treated to a delicious menu crafted exclusively for the event by Chef Jeff, and enjoyed a high-energy, private performance from up & coming artist, Vudajé.
This content-driven program reinforced Southwest’s connection to music & artists, and Coca-Cola’s connection to food & the culinary arts, while celebrating loyal customers of both brands and supporting two rising stars in the San Jose community.