Congratulations to the 2024 Southwest: On The Rise to Luck participants, Jobi Riccio, Lou Hazel, and Victoria Bigelow.

Music fans have the opportunity to help the Southwest Artists On The Rise earn a chance to play an opening set on the World Headquarters Stage at Luck Reunion, a music festival taking place on Willie Nelson’s Luck, TX, ranch on March 14.

Play your part and tune in to these talented Artists’ hometown videos to see the inspiration they draw from where they came from. By tuning in, you can help your favorite Artist rise to the top to play Luck Reunion. Since 2015, in partnership with Luck, our Artist On The Rise program has supported up-and-coming talent to reach newheights in their careers.

Part participants of the Southwest: On The Rise to Luck program include: Arcy Drive (2023 winning artist), Angel White, Pearla, Ida Mae (2020 winning artist), Gabe Lee, Jordan Moser, Katie Pruitt (2019 winning artist), Cha Wa, Madison Cunningham, Thomas Csorba (2018 winning artist), Kirby Brown, Mt. Joy, Marty O’Reilly & The Old Soul Orchestra, and Hugh Masterson.