Congratulations to the 2023 Southwest: On The Rise to Luck winner Arcy Drive, and finalists Angel White and Pearla.

Music fans had the opportunity to help the Southwest Artists On The Rise earn a chance to play an opening set on the World Headquarters Stage at Luck Reunion, a music festival taking place on Willie Nelson’s Luck, TX, ranch on March 16.

Our Artists On The Rise program has supported up-and-coming talent to reach new heights in their careers, and we’ve partnered with Luck Reunion since 2015 to support the Luck Family of artists.

Past participants of the Southwest: On The Rise to Luck program include: Ida Mae (2020 winning artist), Gabe Lee, Jordan Moser, Katie Pruitt (2019 winning artist), Cha Wa, Madison Cunningham, Thomas Csorba (2018 winning artist), Kirby Brown, Mt. Joy, Marty O’Reilly & The Old Soul Orchestra, and Hugh Masterson.